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Welsh media set date for turning on national saviour James Hook

James Hook
Welsh media planning to turn on young rugby player

Posted June 2007

The Welsh rugby media has announced a detailed plan of how exactly it will cover the career of Welsh rugby star James Hook over the coming four years.

At a press conference at Thomson House in Cardiff, home to major Welsh rugby papers The Western Mail, The South Wales Echo and the Wales on Sunday, Welsh rugby journalists presented a meticulous document showing how James Hook’s playing career will be presented in their papers over the following seasons.

“There is no doubting that James Hook is the man to guide Wales to World Cup and Six Nations glory,” said a Thomson House spokesman.

“We’ve been building James up for a while now. He’s been a real find for Wales in troubled times. We are confident, and will continue to present these views in our coverage prior to the forthcoming World Cup, that Hook will not only solve all Wales’ problems in the backline, but also help out with our shaky scrum, iffy lineout and unstructured phase play.”

Thomson House admitted it was currently in stage two of its “Great Redeemer coverage” for James Hook.

However, the document revealed that sometime during the 2009 Six Nations, the Welsh media will begin to turn on James Hook and become overly critical of the player’s failure to win World Cups, Grand Slams and Triple Crowns. Around this time the papers will “nominate another young player to bear the burden of Wales’ hopes and expectations”.

Welsh journalists are currently scouting Welsh fly-halves from the ages of 16 to 17 who could potentially fulfil the role of Great Redeemer in 2009.

The document also presented preliminary plans for the Welsh journalists to call for the head of whoever is Welsh coach in 2008, 2010 and 2012.